If you have a business that relies on engagement from customers or clients, one of the most critical aspects of building a profitable company will depend on your ability to keep in touch with your customers. If you struggle to feel comfortable forging long-lasting connections with your clients, the following tips will help you create positive relationships with your patrons that will inevitably have a beneficial effect on your business.
Do Something Nice for Your Customers
One of the most effective ways to stay in touch with your customers and clients is to do something nice for them. As the holidays approach, for example, send them a thank you card expressing how thankful you are for their business or relationship.
Business experts suggest that if you’re looking to do something kind for your clients, focus on how you can provide value to them.
Ask Your Client to Comment on Social Media
If you’re a business owner wanting to maintain a strong relationship with your client, why not ask your customer if they would be interested in sharing something on your company’s website, Instagram account, YouTube channel, or Facebook page? Depending on what kind of business you’re running, asking a client to get involved in your social media marketing is a creative way to make your customers or clients feel important. The more important your clients feel, the easier it will be to stay in touch with your customers.
Make sure you also keep your social media channels up-to-date and engage with your clients online. This may look like sharing helpful articles or responding when others comment on your posts.
Keep Notes on Clients
If you really want to build a rock-solid relationship with a client, business coaches recommend taking notes on your customers. If one of your customers tells you that their son Luke is going off to college next fall, ask that customer the next time you see them how their son Luke is doing in his first year in college. This small gesture will show your customer that you listen to them when they talk and that you appreciate the non-work details of their life.