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Joe Shew's Blog

 
Marketing Tips For Your Small Business

Marketing Tips For Your Small Business

It's your job to tell the world about your small business, which is why marketing is so important. While it's a great thing if you have friends willing to support you with word of mouth, that's not going to be enough. Why rely on others to represent your business for...

Business Lessons from COVID

Business Lessons from COVID

The COVID-19 crisis has changed everything for everyone. Schools closed. Businesses had to hit the pause button. Some people lost their jobs for good, while others were furloughed. Still more people found a way to pivot to a new endeavor. Doing side gigs like...

What C-Suite Executives Do

What C-Suite Executives Do

C-suite positions in corporations are those that are reserved for the top executives. These executives have years of experience and strong decision-making skills. But do you know what each C-suite executive does? Let’s break it down by individual title.   CEO or...

What Is a Chief Operating Officer?

What Is a Chief Operating Officer?

Many organizations have a COO, or Chief Operating Officer, on their leadership team. Normally, the COO reports directly to the CEO, or chief executive officer. In some organizations, the COO is considered the second in the group’s chain of command. The COO’s title...